Smart TV
Every feature is a queue for the team
One engineer ships the features
An AI dev environment on the product's own codebase.
On the Smart TV product, every new feature joined a queue: any code change had to wait for free hands on the development team, and feature velocity was set by headcount, not by demand.
We deployed an AI development environment directly on the product’s own codebase — now one engineer ships the features, with no queue on the team. The cost of shipping a feature dropped several times over, and release speed stopped depending on headcount.
Details and exact metrics for this case are under NDA. We show the mechanics on a call.